§01 / Index
UX researcher
who makes products
make sense.
I help teams figure out who they're building for and why. Currently open to UXR and PM roles, full-time or contract.
§02 / Work
Selected work
- 01Web3UXCo-Founder · 2022 — 2025
- Co-founded Web3UX, a user testing platform built specifically for web3 native users.
- Created to solve one of the core problems in decentralized product development: access to the right research participants. The platform connected web3 projects with real users for usability testing, discovery research, and behavioral studies.
FounderWeb3Research Ops - 02Thesis*UX Research & Product Design Lead · 2021 — 2024
- Led research focused on PMF across Mezo Network, Acre, and the BitcoinFi Accelerator, including discovery, segmentation, and value-prop validation.
- Guided product teams with actionable insights that shaped roadmap priorities.
- Built and maintained the company-wide research repository, serving as the connective tissue between contracting researchers and internal teams.
- Ran JTBD analyses, PMF surveys and interviews, and iterative discovery to identify high-fit user segments.
PMFJTBDResearch Ops - 03MezoUX Research & Product Strategist · 2024 — 2025
- Led research with a focus on PMF: discovery, segmentation, and value-prop validation.
- Guided product teams with insights that shaped roadmap priorities.
- Coordinated cross-functional teams and built the insight repository used across the company.
- Ran JTBD, PMF surveys and interviews, and iterative discovery to identify high-fit segments.
Product StrategyPMFBitcoinFi - 04Threshold NetworkUX Research & Product Design Lead · 2021 — 2024
- Built staking and provider experiences end to end, aligning direction with PMF insights.
- Validated flows through testing and user research, refining features by segment.
- Improved developer experience by reducing integration friction on client code.
- Drove alignment with stakeholders and prioritized the roadmap based on user value.
- Led product work for the tBTC bridge from concept to iterative improvement.
UX ResearchProduct DesigntBTC
§03 / About
Nine years making sure teams build the right thing for the right people.
I've worked across fast-moving web3 startups and decentralized protocols, most recently at Mezo Network, where I built the insight repository that became the single source of truth for 15+ stakeholders.
My background sits between research and product. I'm fluent in discovery, JTBD, and usability testing, and equally comfortable shaping roadmaps and aligning the people who build from them.
- Specialization
- Web3 / Crypto / Bitcoin · Ethereum
- Methods
- Discovery · JTBD · PMF Validation · Usability Testing · Qualitative Research · Stakeholder Alignment
- Roles
- UX Researcher · Product Manager
- Years
- 2017 — Present
- Status
- Open to roles
§04 / Research & Talks
§05 / Contact